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Campaign to include a new word in the dictionary - made for Nestea, drinks brand from the Coca-Cola Company. This website disclosed a manifesto that intended to add the word "Mudasti" to the dictionary. On this website, users were asked to give their vote to the Movement and to know the arguments used. In addition, the website also had a Lixionário – here users indicated the words which could be removed from the dictionary because they had fallen into disuse. There was also the opportunity to sign the petition in support of the movement and share via Facebook.

WEBSITE
CREDITS

TEAM

  • Agency / SixandCo Portugal
  • Client / Nestea
  • Creative Direction / Alexandre Rodrigues
  • Art Direction ∙ Design / Diogo Paulo (Diografic)
  • Copy ∙ Creative / Rui Costa
  • Frontend Development / Gonçalo Silva Dias ∙ Ricardo Melo
  • Backend Development / José Marmelada
  • Project Manager / Tiago Silva
Thank you
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