Site to reveal the P.E.T. Initiative, launched by Purina. This initiative has collected seven abandoned pets (4 dogs and 3 cats) and installed them in a hotel for animals, where they were treated, trained and fed with Purina Pro Plan. To increase the awareness of the Initiative, a public figure was chosen to the presentation video presentation . The website was created to launch periodic hobbies (choice of names, tricks, etc..) And make weekly updates of the of PETs conditions, their workouts, treatments and other activities. In the end, users could apply to adopt one of PETs.



  • Agency / SixandCo Portugal
  • Client / Purina Pro Plan
  • Creative Direction / Alexandre Rodrigues
  • Art Direction ∙ Design / Diogo Paulo (Diografic)
  • Flash Development / Marcos Neves
  • Backend Development / Rui Silva
  • Project Manager / Luís Spencer Freitas
  • Copy ∙ Creative / Rui Costa